Call Tracking enables you to track calls from your site and know exactly what advertising activity brought them whether it was from a different site, Google or your paid search effort.
So no more will you need to figure how your caller has discovered you.
Telephone monitoring is a vital tool for any company that spends money on advertisements across multiple channels. Customers with AdWords possess an intrinsic need to track the calls that are relevant to their keywords, to be able to comprehend which keywords provide call conversions. markting call tracking With no visibility of telephone conversions, it is simply not possible to work out if your investment from the keywords on your portfolio is providing value or not. Is just monitoring AdWords telephone conversions enough?
Most customers are searching to track not just PPC, but additionally SEO, Display, Affiliates, Social Media as well as Offline campaigns like TV, Direct Mail, Radio, Print media & trade show traffic and of course Bing PPC traffic. This is where the energy of a 3rd generation phone monitoring system like Call Conversions Tracking comes from, as it allows you to see your ROI for each of these vital channels not just Google PPC. This is essential actionable data letting you optimise the efficacy of all your marketing and advertising channels, crucial to the success of any business.